Most contractors that I work with have already cut costs to get through the past couple of years, but many are struggling with what to do to get through the next couple of years. We continue to hear from national economic experts that the recession is over and the economy has begun to grow. However, those same experts also warn us that the recovery will be slow. Contractors are expected to continue to feel the impact of reduced work through 2012. The 2009 CFMA Construction Industry Annual Financial Survey reported that 92% of the respondents to the survey identified “Sources of Future Work” as their top challenge in the next five years. Leaders of successful construction companies realize that they must identify and exploit new opportunities to be successful in the future. Some of the more common strategies that I see:
- Joint ventures – working with another company can yield significant benefits for all involved.
- Expand geographic regions – analyze new geographic regions that could provide opportunities for new work.
- New market niches - investigate new and emerging markets for opportunities to diversify.
- Merge with or acquire another contractor.
Each of these strategies provides both opportunity and risk. Contractors must first identify the strengths of their own company/workforce and match that with the changing needs of the marketplace. This type of strategic planning will allow companies to adjust to be successful not only today, but also in the future. Questions you should be asking: Do we need to hire/create expertise in emerging industries, such as green building? Do we have the industry expertise but need to market to a broader geographic region with more opportunities? By partnering with another company will we have the financial strength and experience to perform on a project that we could not do alone?
Continuing to do what you have always done and waiting for the market to come back is not an option in today’s economic environment. Engaging your leadership in the very important work of planning for today, as well as tomorrow will position your company to thrive in the future.
For more information please contact:
Crissy Fiscus, cfiscus@ddfky.com




